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At the weekend, The Age reported that increased alcohol prices are driving many young people* to switch to the party drug ecstasy.

A new phenomenon of young people ‘switching’ to the increasingly cheap party drug ecstasy has been fuelled by rising alcohol prices, according to drug researchers, nightclub owners and the people themselves…

‘It is cheaper and convenient to use pills,’ said Professor Jake Najman, director of the University of Queensland’s Alcohol and Drug Research and Education Centre. ‘A lot of young people are making that choice to switch between alcohol and ecstasy. Pills can be cheaper, there is no question.’

Many readers will be thinking ‘what the hell does ecstasy have to do with climate change policy?’—the frequently discussed topic of this blog. The answer is simple: the case highlights the unintended consequences of pricing-based policy and the substitution effect.

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Leigh Ewbank


Climate and energy writer based in Melbourne, Australia.

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Creative Commons License All blogs presented on this site, therealewbank.wordpress.com, by Leigh Ewbank are licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Australia License
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